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	<title>Jerry Flattum &#187; Social Media</title>
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		<title>The Mask of Social Media:  It&#8217;s not about friends</title>
		<link>http://www.jerryflattum.com/2011/07/02/the-mask-of-social-media-its-not-about-friends/</link>
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		<pubDate>Sun, 03 Jul 2011 00:26:18 +0000</pubDate>
		<dc:creator>Jerry Flattum</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[There is a disconnect between how social media bills itself as a friend network and what it really is, which is a glorified marketing strategy for business. I received a tweet from what appears to be an excellent source for learning about social media, Weejee Media.  My immediate impression that it is most likely a [...]]]></description>
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