All Entries in the "Independent Music" Category
Majors vs. Indies War – LinkedIn – Music Industry Network
The following discussion appears in the LinkedIn Group, “Music Industry Network.” As of 2.18.12, 10:30PM EST., there are 281 posts. To participate you must join the group. Are major labels really evil? Why the Indie Movement? Do unsigned artists really believe they can pump out hits and become stars without a major label backing? Indie [...]
It’s Official – Rebel Reznor Goes Hollywood Mainstream with The Girl With the Dragon Tattoo
NOTE: This article 1st appeared in my column on Technorati, Convergence In Entertainment. Author: Jerry Flattum Published: December 20, 2011 at 6:01 pm Industrial legend Trent Reznor already reinvented–capitalized–on his dark side when he won the 2010 Golden Globe and the Academy Award for Best Original Score at the 83rd Academy Awards for Social Network. Although the [...]
Independent Music
Indie Music–as it is called–is generally any music that is not associated with any of the major labels. Indie labels often lack administrative, marketing and distribution power to generate sales of any magnitude. For many independents, mega-sales is not the initial driving force. Conglomerates aside, Indies are high-spirited innovators and explorers often motivated by the [...]
RocketHub – My Introduction to Crowdsourcing
Centuries ago, when I used to wander the countryside as a troubadour (in a past life–really!), I heard Mozart and some of his cronies were getting financing from Kings and Queens. Well, I didn’t have access to any top brass so I carried a sign that read, “Will play for food.” Reincarnated centuries later, this [...]
Bridging the Gap Between Corporate and Indie
Imagine a book entitled, Bridging the Gap Between Corporate and Indie. I worked for CBS for 2 years and to this day I regret not staying with the company. I loved working at CBS. And when I left, I took with me a stock dividend check for something around 4K. Oh yeah, that’s small, [...]
Indie Musician: Marketing Frustration 101
In the old competitive model, I wouldn’t share the frustrations I’m experiencing in selling my music. I’d keep it to myself and the only thing that mattered is results. Once I found a way to sell I’d never tell anyone else how I did it. For instance, the greatest mystery that plagued me ever since [...]
Indie is the New Major
For anyone who has read The Long Tail by Chris Anderson, the claim I make that the “indie is the new major” is far from original. I haven’t even finished the book yet and I’m certain somewhere in an upcoming chapter he’s going to say the exact same phrase: indie is the new major. If [...]
Selling Music Online – Goin’ Indie
I have yet to upload my music to any one of the dozens of sites now available on the Internet for showcasing new music without label affiliation. So, I simply don’t know if any of them work and/or how the game is played. Do you? Comments are seriously welcomed. Stay posted because I’m going to [...]
